The Core PoC3 Objectives
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Partner with manufacturers to expand public education and perception on the importance of appropriate and ethical POC medical marketing and communication to advance health and healthcare outcomes
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Help manufacturers, physicians, and healthcare systems reach patients at the POC to drive patient and physician education and engagement to support effective and efficient diagnoses, therapy access, and adherence
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Enhance and set standards for industry measurement of impact and value to facilitate efficient and expanded use of the POC channel (vs. alternate channels)
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Articulate and promote how POC investments positively contribute to patient health outcomes and overall healthcare system efficiencies
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Establish affiliations with patient advocacy groups to inform and support the PoC3 mission and activities
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Set guidelines for appropriate and ethical business conduct to support fair competition and overall POC industry growth
How We Define “Point of Care”
Anywhere and everywhere a consumer is receiving care via an interaction with a healthcare professional
Why Does the Point of Care Communication Industry Need a Trade Association?
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To advocate for the effective use of the point of care channel to advance health and healthcare outcomes (The PoC3 Mission)
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To ensure point of care continues to grow as a vital and innovative segment of healthcare marketing
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To be a part of the conversation and process by which benchmarks are established
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To gain the benefits of scale via the combined efforts of the member companies, e.g.:
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Promotion
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Inclusion in planning models/tools
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Greater focus from industry suppliers and service providers (e.g., research providers)
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Credible measurement of industry reach and revenues
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To create business standards and practices that help ensure a professional approach to customers
Why Become a
Member of PoC3?
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Benefit from the strength of the collaborative efforts of major industry participants to advocate for the POC channel vis-à-vis research, regulatory issues, etc.
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Influence the focus and strategic growth of PoC3
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Network with other industry leaders
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Access exclusive member-only events