Point of Care Communication Council

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Partner with manufacturers to expand public education and perception on the importance of appropriate and ethical POC medical marketing and communication to advance health and healthcare outcomes
Help manufacturers, physicians, and healthcare systems reach patients at the POC to drive patient and physician education and engagement to support effective and efficient diagnoses, therapy access, and adherence
Enhance and set standards for industry measurement of impact and value to facilitate efficient and expanded use of the POC channel (vs. alternate channels)
Articulate and promote how POC investments positively contribute to patient health outcomes and overall healthcare system efficiencies
Establish affiliations with patient advocacy groups to inform and support the PoC3 mission and activities
Set guidelines for appropriate and ethical business conduct to support fair competition and overall POC industry growth

Anywhere and everywhere a consumer is receiving care via an interaction with a healthcare professional

To advocate for the effective use of the point of care channel to advance health and healthcare outcomes (The PoC3 Mission)
To ensure point of care continues to grow as a vital and innovative segment of healthcare marketing
To be a part of the conversation and process by which benchmarks are established
To gain the benefits of scale via the combined efforts of the member companies, e.g.:
- Promotion
- Inclusion in planning models/tools
- Greater focus from industry suppliers and service providers (e.g., research providers)
- Credible measurement of industry reach and revenues
To create business standards and practices that help ensure a professional approach to customers

Benefit from the strength of the collaborative efforts of major industry participants to advocate for the POC channel vis-à-vis research, regulatory issues, etc.
Influence the focus and strategic growth of PoC3
Network with other industry leaders
Access exclusive member-only events