The Core PoC3 Objectives
  • Partner with manufacturers to expand public education and perception on the importance of appropriate and ethical POC medical marketing and communication to advance health and healthcare outcomes

  • Help manufacturers, physicians, and healthcare systems reach patients at the POC to drive patient and physician education and engagement to support effective and efficient diagnoses, therapy access, and adherence

  • Enhance and set standards for industry measurement of impact and value to facilitate efficient and expanded use of the POC channel (vs. alternate channels)

  • Articulate and promote how POC investments positively contribute to patient health outcomes and overall healthcare system efficiencies

  • Establish affiliations with patient advocacy groups to inform and support the PoC3 mission and activities

  • Set guidelines for appropriate and ethical business conduct to support fair competition and overall POC industry growth

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Marketing Executive

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How We Define “Point of Care”

Anywhere and everywhere a consumer is receiving care via an interaction with a healthcare professional

Why Does the Point of Care Communication Industry Need a Trade Association?
  • To advocate for the effective use of the point of care channel to advance health and healthcare outcomes (The PoC3 Mission)

  • To ensure point of care continues to grow as a vital and innovative segment of healthcare marketing

  • To be a part of the conversation and process by which benchmarks are established

  • To gain the benefits of scale via the combined efforts of the member companies, e.g.:

    • Promotion

    • Inclusion in planning models/tools

    • Greater focus from industry suppliers and service providers (e.g., research providers)

    • Credible measurement of industry reach and revenues

  • To create business standards and practices that help ensure a professional approach to customers

Why Become a
Member of PoC3?
  • Benefit from the strength of the collaborative efforts of major industry participants to advocate for the POC channel vis-à-vis research, regulatory issues, etc.

  • Influence the focus and strategic growth of PoC3

  • Network with other industry leaders

  • Access exclusive member-only events