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Our Board Members

Mike Collette, Founder and CEO, PatientPoint

PoC3 Board Co-Chair

Mike Collette founded PatientPoint and served as CEO until 2012. He then served as chairman of the board for the next four years prior to stepping back in to the CEO role in 2017.  Mike also serves as Executive-in-Residence at CincyTech, helping other entrepreneurs turn transformational ideas into high-growth technology companies. Mike started his working career in Brand Management at Procter & Gamble in their Health & Personal Care Division. Collette is a graduate of Dartmouth College where he majored in engineering.

Larry Newman, Chief Strategy Officer, Health Media Network

Larry Newman joined Health Media Network in 2010 and serves as Chief Strategy Officer. Prior to leading HMN’s strategy and innovation, Larry served as the Chief Operating Officer for 9 years.  Throughout the past 9 years, Larry has assembled and led a tremendous team of professionals and orchestrated the growth of HMN’s national footprint. HMN is a trusted and data-driven point of care media company that continues to diversify products and services to improve patient outcomes. Prior to HMN, Larry founded and sold The Spectrum Health Network, a successful digital signage company with a focus on large group practices and hospital systems. Before becoming involved in the digital out-of-home industry, Larry specialized in healthcare economics and health policy, and co-founded one of California’s largest healthcare management companies.

PoC3 Board Co-Chair

Richard Awdeh, MD, Chief Executive Officer, CheckedUp

Richard Awdeh, MD, Chief Executive Officer of CheckedUp, is a dedicated medical technology entrepreneur & highly regarded practicing ophthalmologist who founded CheckedUp in 2012 to create a pathway of revolutionizing the way doctors care for their patients and empowering patients’ decisions through point of care education.

In addition to his work at CheckedUp, Dr. Awdeh continues his surgical practice at the Bascom Palmer Eye Institute, as a Cornea-Refractive Surgeon and Professor. He also serves as Chairman of the FDA Dermatologic and Ophthalmic Drugs Advisory Committee. In 2010, he founded a medical technology incubator, Cirle, that develops state of the art medical devices for use in ophthalmic surgeries. The company maintains a robust research and development pipeline and developed a 3-dimensional surgical navigation system for eye surgery, which has recently been registered with the U.S. FDA.  

John Kenyon, Vice President & Managing Director, Targeted Media Health

John is a seasoned business leader who has more than three decades of experience in hands-on strategic marketing and sales management in the healthcare industry. John is a recognized pioneer in the point of care space and is known for his passion, strategic thinking, and overall creativity. As Vice President and Managing Director of Meredith’s Targeted Media Health division, John oversees all aspects of business development, strategic partnerships and sales. He and his team consistently deliver outstanding POC program performance resulting in extraordinarily high customer satisfaction levels.


John has a Bachelor of Business Administration, Marketing, from Grand Valley State University/Seidman College of Business.

David Linetsky, SVP Life Sciences, Phreesia

David Linetsky is responsible for cultivating Phreesia’s partnerships with Life Sciences companies, supporting them in the development of healthcare products that deliver value and engage patients in their care. He has worked at Phreesia for more than a decade and held key leadership roles, including Vice President of Analytics and Insights, and Vice President of Finance.


Prior to joining Phreesia, David worked in academia as a researcher and instructor in the fields of biotechnology, mathematics and philosophy. David holds a BS in mathematics from the University of Alberta. He also earned a master’s degree and was a PhD candidate in mathematics and logic at the City University of New York.

Craig Mait, President and Chief Revenue Officer, Mesmerize

Craig Mait is President and Chief Revenue Officer at Mesmerize.  He earned his J.D. from New York Law School, and practiced law for 7 years at Mait, Wang, & Simmons in New York before joining Mesmerize in 2009.  Craig leads the combined point-of-care and out-of-home sales team and plays a vital role in developing strategic business partnerships and joint ventures.  In his free time, Craig enjoys running, going to the beach, and spending time with his two children.  He can always be counted on for the best restaurant recommendations.

Chris O'Toole, Senior Vice President of Alliances and Partnerships,
Health Monitor Network

Chris O'Toole has over 30 years of experience in the pharmaceuticalsindustry and service businesses. He is Senior Vice President of Alliances and Partnerships with Health Monitor Network, leading collaborations and relationships with partner medical societies and patient organizations. 


Chris was President of a division of Quintiles, and Vice President of Marketing for the healthcare branch of Pearson PLC, a multinational publishing and education company. He was President of Avant Healthcare Communications and a member of the leadership team of its parent, DWA Healthcare Communications Group. In 2006, Chris cofounded a pharmaceuticals business and product development consultancy, Nine-TZ Healthcare Ventures. His focus was patient engagement and advocacy. Previously he held global marketing and sales positions with SmithKline and Fisons Pharmaceuticals in Europe and moved to the United States in 1989 to join Schering-Plough. 

Don Vergara, Publisher, Remedy Health Media

As publisher of Remedy Health Media’s print-based point of care programs, Don is responsible for driving sales of condition specific HealthCentral Guides placed in high value physician office waiting rooms. Under Don’s leadership, the program has been expanded to offer digital Patient Support Center components on Remedy has a 25-year history of point of care consumer health education expertise at pharmacy counters and in physician office waiting rooms.


With over 30 years of management experience, Vergara has a diverse background in healthcare marketing serving the biopharma, medical device, and consumer packaged goods industries in both print and digital platforms. Before joining Remedy, Don was on the launch team of Health Focus Media, a digital point of care company with a focus on Cardiology, Rheumatology and Neurology. He also co-launched Caring Today, America’s first and only magazine devoted to supporting the enormous Family Caregiver market and prior to that he spent nearly a decade in sales management at Lamaze Publishing and The Newborn Channel, delivering content for new moms and dads, 24 hours a day.