Auditing Procedures and Recommendations for PoC3 Members
Approved May 2018 by the PoC3 Board
INCLUDED:
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Network Requirements for PoC3 Members
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Audit Success Definition
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Overall Audit Procedures
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Physical Audits
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Waiting Room Digital Programs
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Exam Room Digital Programs
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Waiting RoomPrint Programs
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Exam Room Print Programs
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Products mailed into the office
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Mobile/Beaconing
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Sampling
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Appendices
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FAQs
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Glossary and Definition of terms
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PoC3 Presentation at DTC National Conference 2019:
The definition of "point of care" is broadening rapidly as consumerism and value-based care continue to influence the healthcare industry. Learn how to more effectively leverage marketing in this growing channel to drive your business. Understand possibilities and best practices, anticipate impact, and enrich and affect your customer journeys.
PoC3 2019 Industry Summit
Speaker Presentations:
Point of care is an instrumental focus in modern healthcare marketing. This unique educational summit is the one and only pharmaceutical and healthcare conference focused specifically on the point of care space. View the speaker presentations from this 2019 exclusive invite-only PoC3 event attended by pharma and healthcare marketing leaders, agency leaders generally VP level and above, and executives from the PoC3 member companies.
Impact of the Rising Role of Healthcare Consumerism on the HCP-Patient Dialogue
Dr. Adnaan Sheriff, Amherst Medical Associates
Kit Robertson, RN, VP Product Management at Integra Connect
Grace Cordovano, PhD, CEO/Patient Advocate at Enlightening Results
Current & Future Landscape for POC Marketing, Trends to Watch
Victoria Summers, Associate Principal at ZS
Artificial Intelligence Opportunity in Pharma, Rise & Implications for POC Marketing
Justin Chase, EVP of Media & Innovation at Intouch Group
Mark Bard, Founder at Digital Health Coalition
Importance & Power of Content, Shifting to a Content-First Strategy
Kate Greengrove, Sr. Director Content Strategy & Operations at GSK
Sarah Bast, Group VP at Publicis Health Media
Regulatory & Compliance in POC Marketing, Pricing Communication & Data Privacy
Jon Bigelow, Executive Director of Coalition for Healthcare Communications
Auditing & Measurement, PoC3 Compliance & Best Practices
Scott Nesbitt, Chief Analytics & Strategy Officer at PatientPoint
Richard Murphy, EVP at BPA Media and iCompli
Ray Rotolo,Co-Founder & Partner at PlaceBridge
Ken Shultz, SVP of Audit Services at AAM
Proximity Marketing Trends, Application for POC & Spotlight on Beacon Technology
Anna Bager, President & CEO at OAAA
Mark Boidman, Managing Director, Head of Media & Tech Services at PJ Solomon
Panel on Differences Across Specialties & Lifecycle Stage, POC Marketing Considerations & Case Studies
Panel of POC company executives, moderated by Jeffrey Erb