Event Presentations
2021 PoC3 Virtual Industry Summit Event
Speaker Presentations:
Opening Remarks
Richard Awdeh, Point of Care Communication Council Co-Chair and Chief Executive Officer and MD at CheckedUp
John Kenyon, Point of Care Communication Council Co-Chair and Vice President & Managing Director at Targeted Media Health
Nicole Divinagracia, VP, Director of Point of Care Media at Havas Media Group
Overview of PoC3’s 2021 Verification and Validation Guidance - A View from the Auditor
Richard Murphy, Executive Vice President, BPA Media and General Manager, iCompli – Technology Assurance at BPA Worldwide
Ken Shultz, Senior Vice President of Audit Services at the Alliance for Audited Media
Our Experience with Point of Care – A Marketer’s Perspective
Larry Dobrow, Senior Editor at MM&M
Shannon Mitchell, Associate Director, US Consumer Media at Merck
Insights and Analysis on COVID-19’s Impact on the Point of Care Space
Yash Popuri, Principal at ZS Associates
2020 PoC3 Virtual Industry Summit Event 1
Speaker Presentations:
Introduction to the 2020 PoC3 Virtual Industry Summit
Karen Newmark, Point of Care Communication Council
What is Happening in Light of COVID-19 in Different Points of Care - Breaking Down the Data
Victoria Summers, Associate Principal at ZS
The Evolution of Point of Care During COVID-19 and Moving Forward
Dr. Richard Awdeh, CEO & MD, Checked Up
Dr. Grace Cordovano, BCPA, Patient Advisor & Founder at Enlightening Results
Jodi Maki R.PH, Pharm.D, Owner & Pharmacist, Cedar Springs Pharmacy
Maureen Moriarty, DNP, ANP-BC, FAHS, FAANP
2020 POC Measurement - What to Expect
Benjamin Assor, SVP, Director of Media Strategy at Solve(d)
Eric Talbot, Senior Vice President, Strategy & Insights at PatientPoint
Future of POC Marketing Evolution - Expanded Accelerated Opportunity
Samantha Brown, Director of Business Development at Mesmerize
Danielle Lynch, VP Client Experience at Phreesia
Jen McDonald, Sales Management at Targeted Media Health
Conclusion & Key Takeaways from the 2020 PoC3 Virtual Industry Summit
Karen Newmark, Point of Care Communication Council
PoC3 2019 Industry Summit
Speaker Presentations:
Point of care is an instrumental focus in modern healthcare marketing. This unique educational summit is the one and only pharmaceutical and healthcare conference focused specifically on the point of care space. View the speaker presentations from this 2019 exclusive invite-only PoC3 event attended by pharma and healthcare marketing leaders, agency leaders generally VP level and above, and executives from the PoC3 member companies.
Impact of the Rising Role of Healthcare Consumerism on the HCP-Patient Dialogue
Dr. Adnaan Sheriff, Amherst Medical Associates
Kit Robertson, RN, VP Product Management at Integra Connect
Grace Cordovano, PhD, CEO/Patient Advocate at Enlightening Results
Current & Future Landscape for POC Marketing, Trends to Watch
Victoria Summers, Associate Principal at ZS
Artificial Intelligence Opportunity in Pharma, Rise & Implications for POC Marketing
Justin Chase, EVP of Media & Innovation at Intouch Group
Mark Bard, Founder at Digital Health Coalition
Importance & Power of Content, Shifting to a Content-First Strategy
Kate Greengrove, Sr. Director Content Strategy & Operations at GSK
Sarah Bast, Group VP at Publicis Health Media
Regulatory & Compliance in POC Marketing, Pricing Communication & Data Privacy
Jon Bigelow, Executive Director of Coalition for Healthcare Communications
Auditing & Measurement, PoC3 Compliance & Best Practices
Scott Nesbitt, Chief Analytics & Strategy Officer at PatientPoint
Richard Murphy, EVP at BPA Media and iCompli
Ray Rotolo,Co-Founder & Partner at PlaceBridge
Ken Shultz, SVP of Audit Services at AAM
Proximity Marketing Trends, Application for POC & Spotlight on Beacon Technology
Anna Bager, President & CEO at OAAA
Mark Boidman, Managing Director, Head of Media & Tech Services at PJ Solomon
Panel on Differences Across Specialties & Lifecycle Stage, POC Marketing Considerations & Case Studies
Panel of POC company executives, moderated by Jeffrey Erb