Event Presentations

2020 PoC3 Virtual Industry Summit Event 1

Speaker Presentations:

Introduction to the 2020 PoC3 Virtual Industry Summit

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Karen Newmark, Point of Care Communication Council

What is Happening in Light of COVID-19 in Different Points of Care - Breaking Down the Data

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Victoria Summers, Associate Principal at ZS

The Evolution of Point of Care During COVID-19 and Moving Forward

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Dr. Richard Awdeh, CEO & MD, Checked Up

Dr. Grace Cordovano, BCPA, Patient Advisor & Founder at Enlightening Results

Jodi Maki R.PH, Pharm.D, Owner & Pharmacist, Cedar Springs Pharmacy

Maureen Moriarty, DNP, ANP-BC, FAHS, FAANP

2020 POC Measurement - What to Expect

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Benjamin Assor, SVP, Director of Media Strategy at Solve(d)

Eric Talbot, Senior Vice President, Strategy & Insights at PatientPoint

Future of POC Marketing Evolution - Expanded Accelerated Opportunity

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Samantha Brown, Director of Business Development at Mesmerize

Danielle Lynch, VP Client Experience at Phreesia

Jen McDonald, Sales Management at Targeted Media Health

Conclusion & Key Takeaways from the 2020 PoC3 Virtual Industry Summit

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Karen Newmark, Point of Care Communication Council

PoC3 2019 Industry Summit
Speaker Presentations:

Point of care is an instrumental focus in modern healthcare marketing.  This unique educational summit is the one and only pharmaceutical and healthcare conference focused specifically on the point of care space. View the speaker presentations from this 2019 exclusive invite-only PoC3 event attended by pharma and healthcare marketing leaders, agency leaders generally VP level and above, and executives from the PoC3 member companies.

Impact of the Rising Role of Healthcare Consumerism on the HCP-Patient Dialogue

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Dr. Adnaan Sheriff, Amherst Medical Associates

Kit Robertson, RN, VP Product Management at Integra Connect

Grace Cordovano, PhD, CEO/Patient Advocate at Enlightening Results

Current & Future Landscape for POC Marketing, Trends to Watch

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Victoria Summers, Associate Principal at ZS

Artificial Intelligence Opportunity in Pharma, Rise & Implications for POC Marketing

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Justin Chase, EVP of Media & Innovation at Intouch Group

Mark Bard, Founder at Digital Health Coalition

Importance & Power of Content, Shifting to a Content-First Strategy

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Kate Greengrove, Sr. Director Content Strategy & Operations at GSK

Sarah Bast, Group VP at Publicis Health Media

Regulatory & Compliance in POC Marketing, Pricing Communication & Data Privacy

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Jon Bigelow, Executive Director of Coalition for Healthcare Communications

Auditing & Measurement, PoC3 Compliance & Best Practices

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Scott Nesbitt, Chief Analytics & Strategy Officer at PatientPoint

Richard Murphy, EVP at BPA Media and iCompli

Ray Rotolo,Co-Founder & Partner at PlaceBridge

Ken Shultz, SVP of Audit Services at AAM

Proximity Marketing Trends, Application for POC & Spotlight on Beacon Technology

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Anna Bager, President & CEO at OAAA

Mark Boidman, Managing Director, Head of Media & Tech Services at PJ Solomon

Panel on Differences Across Specialties & Lifecycle Stage, POC Marketing Considerations & Case Studies

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Panel of POC company executives, moderated by Jeffrey Erb

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