How COVID-19 Has and Hasn't Impacted POC Measurement



Point of Care Evolution and Innovation In The Time Of COVID-19

We know that the role of point of care is more important than ever during the COVID-19 pandemic, but what does that really mean? How are POC companies evolving and modifying to accommodate these current pandemic dynamics?  How are they going “above and beyond” to support the healthcare and pharma community? We conducted a quick pulse study across executives at top POC marketing companies to find the answers firsthand.

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Interview with Mark Boidman, PJ Solomon

Karen Newmark, Executive Director of the Point of Care Communication Council (PoC3), sits down with Mark Boidman, Head of Media & Tech Services at PJ Solomon to get his perspective on the impact that COVID-19 has had on the global media industry at large, his thoughts on what the future might hold and why the role of point of care (POC) is more important than ever. Mark reinforces POC as an enduring channel for driving awareness and education, including the dissemination of accurate timely COVID-19 information in partnership with the CDC, stating “there is no better place than the POC setting because it’s an authoritative setting, it’s a trustworthy setting, and it’s a setting where consumers are going to look for information and trust it and listen to it.” 

PJ Solomon is a leading financial advisory firm, known for being one of the first independent investment banks. They advise clients on mergers, acquisitions, divestitures, restructurings, recapitalizations, capital markets solutions and activism defense across a broad range of industries.

Mark Boidman has 20 years M&A experience and has been recognized by digital media industry executives and professional publications as a leading investment banker in the media and tech sectors.  He is a member of the Industry Advisory Council for PoC3 and has been the recipient of numerous awards including 40 Under Forty by NACVA / CTI, 2015 Dealmaker of the Year by Business Worldwide, Investment Banking MD of the Year, Corporate Vision's 2015 and 2016 Executive.

PoC3 COVID-19 Statement
Message to PoC3 Members, Industry Stakeholders, and Community on COVID-19