All PoC3 member companies have committed to comply with the association’s Ethical Guidelines.
Objective
POC engagement can help bridge the informational gap between pharmaceutical, consumer packaged goods, health & wellness, healthcare services, over the counter (“OTC”) and other companies and the patients/consumers they serve. Ethical interactions help ensure that medical and health decisions are made in the best interests of patients/consumers. For the benefit of Patients/Consumers, healthcare professionals, marketers and other POC stakeholders, PoC3 companies must adhere to the following principles:
Guiding Principles
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Patient Focus means operating under the goal of benefiting patients/consumers through awareness, education, motivation, and compliance.
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Integrity means dealing ethically, honestly, and respectfully in everything we do.
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Honesty means being forthright in dealings with customers and stakeholders, operating within the relevant laws and regulations, and offering products of value consistent with what we claim in our communications.
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Transparency means being open about our actions while respecting commercial sensitivities and intellectual property rights.
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Accountability means being responsible for our actions and interactions.
OFFICIAL POINT OF CARE COMMUNICATION COUNCIL ETHICAL GUIDELINES FOR ALL MEMBERS
For additional questions, please contact PoC3 Executive Director, Karen Newmark.