About the Industry Advisory Council

The PoC3 Industry Advisory Council (IAC) is comprised of senior leaders across pharmaceutical companies, advertising agencies, and other key stakeholder companies.  This elite group of professionals serves as a core industry voice in helping PoC3 shape the future for point of care marketing.  The IAC objectives are as follows:

  • Build industry consensus around measurement, auditing and verification

  • Identify and establish alliances and partnerships to drive new strategic imperatives

  • Ideate and develop roadmaps to ignite innovation

Industry Advisory Council Members
Wendy
Arnon
President
Omnicom Media Group
Benjamin
Assor
SVP Director of Media Activation
Solve(d), part of FCB Health
Sarah
Bast
Group Vice President
Publicis Health Media
Mark
Boidman
Managing Director Media and Tech
PJ Solomon
Nicole
Divinagracia
VP Director
Havas Media Group
Jeffrey
Erb
President
McCann Health Engagement
Kate
Greengrove
Sr. Director Content Strategy & Operations
GSK
Lisa
Hentze
Associate Director
Outdoor Media Group
Liz
Hopkins
Associate Director Marketing Center
AbbVie
Sarah
Kadish
Group Partner
J3
Camille
Lauer
VP, Strategic Planning
Intouch Group
Maureen
McGrath Svoboda
Director TBX Pharmaceuticals Connections
J&J
Colleen
Milway
Former Director of Media
Bristol-Myers Squibb
Shannon
Mitchell
Associate Director US Consumer Media
Merck
Harlan
Schwartz
SVP Media
Klick
Anupam
Singh
Director of Media
Teva Pharmaceuticals
Aditi
Tuteja
Director, Diabetes Marketing Integrated Care
Sanofi
Julie
Young
General Manager
Equelle and Pharmavite

PoC3 will be adding incremental IAC members from pharmaceutical companies.