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About the Industry Advisory Council

The PoC3 Industry Advisory Council (IAC) is comprised of senior leaders across pharmaceutical companies, advertising agencies, and other key stakeholder companies.  This elite group of professionals serves as a core industry voice in helping PoC3 shape the future for point of care marketing.  The IAC objectives are as follows:

  • Build industry consensus around measurement, auditing and verification

  • Identify and establish alliances and partnerships to drive new strategic imperatives

  • Ideate and develop roadmaps to ignite innovation

Industry Advisory Council Members

PoC3 will be adding incremental IAC members from pharmaceutical companies.  
Please contact Karen Newmark, Executive Director, for more information.