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PoC3 Presentation at DTC National Conference 2019:

The definition of "point of care" is broadening rapidly as consumerism and value-based care continue to influence the healthcare industry.  Learn how to more effectively leverage marketing in this growing channel to drive your business.  Understand possibilities and best practices, anticipate impact, and enrich and affect your customer journeys.

PoC3 2019 Industry Summit
Speaker Presentations:

Point of care is an instrumental focus in modern healthcare marketing.  This unique educational summit is the one and only pharmaceutical and healthcare conference focused specifically on the point of care space. View the speaker presentations from this 2019 exclusive invite-only PoC3 event attended by pharma and healthcare marketing leaders, agency leaders generally VP level and above, and executives from the PoC3 member companies.

Impact of the Rising Role of Healthcare Consumerism on the HCP-Patient Dialogue

Dr. Adnaan Sheriff, Amherst Medical Associates

Kit Robertson, RN, VP Product Management at Integra Connect

Grace Cordovano, PhD, CEO/Patient Advocate at Enlightening Results

Current & Future Landscape for POC Marketing, Trends to Watch

Victoria Summers, Associate Principal at ZS

Artificial Intelligence Opportunity in Pharma, Rise & Implications for POC Marketing

Justin Chase, EVP of Media & Innovation at Intouch Group

Mark Bard, Founder at Digital Health Coalition

Importance & Power of Content, Shifting to a Content-First Strategy

Kate Greengrove, Sr. Director Content Strategy & Operations at GSK

Sarah Bast, Group VP at Publicis Health Media

Regulatory & Compliance in POC Marketing, Pricing Communication & Data Privacy

Jon Bigelow, Executive Director of Coalition for Healthcare Communications

Auditing & Measurement, PoC3 Compliance & Best Practices

Scott Nesbitt, Chief Analytics & Strategy Officer at PatientPoint

Richard Murphy, EVP at BPA Media and iCompli

Ray Rotolo,Co-Founder & Partner at PlaceBridge

Ken Shultz, SVP of Audit Services at AAM

Proximity Marketing Trends, Application for POC & Spotlight on Beacon Technology

Anna Bager, President & CEO at OAAA

Mark Boidman, Managing Director, Head of Media & Tech Services at PJ Solomon

Panel on Differences Across Specialties & Lifecycle Stage, POC Marketing Considerations & Case Studies

Panel of POC company executives, moderated by Jeffrey Erb