PoC3 Presentation at DTC National Conference 2019:
The definition of "point of care" is broadening rapidly as consumerism and value-based care continue to influence the healthcare industry. Learn how to more effectively leverage marketing in this growing channel to drive your business. Understand possibilities and best practices, anticipate impact, and enrich and affect your customer journeys.
PoC3 2019 Industry Summit
Point of care is an instrumental focus in modern healthcare marketing. This unique educational summit is the one and only pharmaceutical and healthcare conference focused specifically on the point of care space. View the speaker presentations from this 2019 exclusive invite-only PoC3 event attended by pharma and healthcare marketing leaders, agency leaders generally VP level and above, and executives from the PoC3 member companies.
Impact of the Rising Role of Healthcare Consumerism on the HCP-Patient Dialogue
Dr. Adnaan Sheriff, Amherst Medical Associates
Kit Robertson, RN, VP Product Management at Integra Connect
Grace Cordovano, PhD, CEO/Patient Advocate at Enlightening Results
Auditing & Measurement, PoC3 Compliance & Best Practices
Scott Nesbitt, Chief Analytics & Strategy Officer at PatientPoint
Richard Murphy, EVP at BPA Media and iCompli
Ray Rotolo,Co-Founder & Partner at PlaceBridge
Ken Shultz, SVP of Audit Services at AAM
Proximity Marketing Trends, Application for POC & Spotlight on Beacon Technology
Anna Bager, President & CEO at OAAA
Mark Boidman, Managing Director, Head of Media & Tech Services at PJ Solomon